Workshops are an effective way to communicate ideas and provide
valuable information to your management team and employees.
I have designed four different communication workshops and
each can be customized to meet your specific needs.
The workshops outlined below provide training in communications,
publicity, public relations and working with the media.
Communications -full day
A communication strategy is vital to any business plan. Don't
confuse marketing and communications. Marketing, in fact,
is part of a broader strategy that also includes advertising,
public relations, promotion and media relations. This workshop
will help you develop and implement a communications strategy.
We will discuss:
o Understanding your market
o Identifying your target audience
o Six essential questions
o Who's in charge?
o Your competition
o Setting the goals
o Developing the message
o Communication toolkit
o Writing a communications plan
Publicity- half day
This course teaches the basics of the publicity; supplying
information that is factual, interesting and newsworthy to
media not controlled by you. It is often mistaken for public
relation, which is broader and includes marketing and promotion,
public affairs, publicity and advertising. This workshop teaches
how to engage the media in a way that raises the profile of
your company. Topics include:
o Know the media and their needs
o Establishing a rapport with the media
o Creating value for the media
o Don't cry wolf
o The sales pitch
o Writing press releases
o Handling interviews
o Web sites and other publicity tools
Public Relations - full day
Public relations is broader-based than publicity and includes
marketing and promotion, public affairs and advertising as
well as publicity. This workshop provides an overview of the
essential elements of a communications strategy in detail.
o The value of publicity
o Promotion and marketing
o Public affairs
o Advertising
o Web sites
o Sponsorships
o Event marketing
Media training
Most businesses don't think about media planning until there
is a crisis to manage. These courses teach a simple and effective
approach to getting your message out. Understanding the media
and how they operate will ensure your message is well presented
and understood.
Media training - half day
This half-day workshop is designed for the company spokesperson,
public relations or media personnel. We will discuss:
o How the media works
o The key players
o How to talk to the media
o Establishing a plan
o Developing the message
o Owning the interview
o Focusing on the message
o Do's and don'ts
Media training - full day
This full-day workshop includes all of the above and an in-depth
discussion about interview strategies.The balance of the session
involves role playing, focused on getting your message out.
o How the media works
o The key players
o How to talk to in the media
o Establishing a plan
o Developing the message
o Owning the interview
o Focusing on the message
o Do's and don'ts
Interview strategies
o Pushing the message
o Staying on message
o Bridging back to the message
o Tough questions
o Staying composed
o More do's and don'ts
